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Social Media

Navigation Bar Step Three: Strategize Step Two: Prepare

Join the Conversation!

Use the hashtag #PSUSCD to follow attending companies, get fair updates and connect with fellow students and alumni!

Platforms to Use

Different social media platforms serve various purposes when using them to job search so make sure to choose which is most appropriate for your needs.


Linkedin is best for PROFESSIONAL NETWORKING through a wide network of connections. Employers are frequently turning to Linkedin as a key part of the hiring process.

Linkedin is best for:

  • Building a professional online presence
  • Connecting with employers to network and uncover job opportunities
  • Identify real people working in your fields of interest
  • Participate in discussions relevant to your career goals


Facebook is used frequently to interact with a consumer base. Following a company or organization you are interested in is a great way to gain insight on how they connect with their customer base, what events might be upcoming or a view of their culture and values.


Twitter is a great way to connect directly with a company. Keep an eye out for notifications of job fairs a company might attend, an event they are sponsoring or a promotion they are organizing. Companies tweet while at the fair so follow #PSUSCD to get the latest information!

Managing Your Online Presence


This professional networking site is often underutilized by students during their time at Penn State. Create your profile early and start building a network. Join groups related to your interests and start participating in discussions. Learn who the leaders are in the fields you are interested in and start connecting with the companies they work for.


When thinking of how to integrate one of the most common social media outlets into your professional life, be cautious of what you post. No matter your privacy settings, potential employers can access your site through shared friends, interns, and other personal connections. Be sure that the groups you like and the photos you share reflect the you that you want a potential employer to see!


This micro-blogging site can give good insight into your daily happenings. If all your tweets highlight your weekend activities, think again about how you use this application. Remember that Twitter posts come up on internet search results. A good piece of advice, don’t post anything online that you wouldn’t want to see as the headline of tomorrow’s newspaper.


Career Fair Questions: | 814-865-5131